Jen Smith headshot.


Jen Smith is the Creative Director for the Colorado State University System. She leads the creative and digital storytelling efforts for the CSU System, CSU Spur, the Todos Santos Center, and supports additional CSU System partners through branding, design, and strategic communications.  

A native of Fort Collins, Colorado, Jen has more than 20 years of experience as a brand strategist and designer. She attended the University of Nebraska on a fastpitch softball scholarship (catcher), then played for three years in the Women’s Professional Fastpitch League. She coached softball at the University of Utah before transitioning into her career as a full-time artist.   

Jen came to the CSU System team from the Division of University Marketing and Communications at Colorado State University, where she served as the Assistant Director of Social & Digital Media.  Jen is a 2015 Webby Award winner for her work with Temple Grandin and #CSUSocial, and a two-time 2023 CASE Circle of Excellence winner for her branding work with CSU Spur. She has been with CSU since 2011.  

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3D magazine with the Winter 2021 cover